Give budget discipline a clear visual idea.

Marketing spend is an abstract subject until the creative gives it a physical form. In this EBJ series, Canadian currency becomes the central visual element: first as an exchange that deserves consideration, then as a more provocative image of wasted spend.

The lead artwork gives “Test Before You Spend” a pronounced typographic hierarchy. A quiet background and a tightly controlled palette leave room for the message to register.

One theme, two treatments.

The companion design uses heat, texture and a more immediate visual metaphor to explore the same theme. The shared identity keeps the series recognisable while the imagery changes its tone.

EBJ advertising creative using a burning-banknote visual to express wasted media spend.
A second visual treatment of media spend, created for the EBJ brand.

The scope.

Social creative, visual composition and typographic direction for EBJ MARKETING’s own communications. Campaign spend and performance results are outside the scope of this creative presentation.

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