01 / Paid media & performance
Put the idea where it can work.
Paid media planning, campaign setup, creative testing and ongoing review connected to your offer, lead journey and business priorities.
Let’s talk about itA campaign needs more than distribution.
Media is an investment in reaching the right people with a relevant reason to act. We connect the audience, the creative and the destination before deciding where the budget should go.
A purposeful media plan
Choose the role of search, social or video around the audience and offer. Define the objective, budget assumptions and what the first phase should help the business learn.
A connected campaign launch
Bring account structure, creative variations, landing pages and measurement requirements into one launch plan. Check the promise and the next step together.
An ongoing decision process
Review delivery, creative response and suitable enquiry signals. Recommend what to develop, adjust or pause with the limits of the evidence made clear.
How we work
From intention
to execution.
A connected process, shaped around your brief.
Agree the commercial question
Clarify the offer, geography, audience, resources and sales process. Define the outcome before choosing the platform or campaign type.
Prepare the campaign and destination
Confirm account access, approved assets, tracking readiness and the contact experience. Make responsibilities and spending boundaries explicit.
Review, learn and adapt
Use a recurring review to connect platform data with business feedback. Record changes and their rationale so the next decision has context.
A few useful answers
Before we
get started.
Which platforms do you work with?
Campaigns can include Meta, Google, TikTok, LinkedIn and YouTube where they suit the brief. The channel planning guide explains their different roles; the recommendation follows the business need.
Is advertising spend included in your fee?
The proposal separates management, creative or production, and media spend. Budgets and billing arrangements are agreed before launch.
Can you guarantee a number of leads?
No. Demand, competition, the offer, creative and the sales process affect results. We define an evaluation plan and focus on the relevance of enquiries as well as volume.
Connect the work
Give each channel a clear role.
Compare Facebook and Instagram, Google, TikTok, LinkedIn and YouTube. The right mix depends on your audience, offer and the role each channel needs to play.