EBJ INSIGHTS / EXPLORE A TOPIC

Strategy

A sharper question can change the direction of the work. Perspectives on briefs, positioning and choices worth making.

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MARKET READINESS
EBJ INSIGHTS ↗

Published guide

Taking a Canadian brand into the US: a marketing readiness review

Before increasing geographic reach, check whether the offer, delivery, pricing context and customer journey make sense to a new market.

MESSAGE MAP
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Published guide

Build a B2B message map your sales team can actually use

Translate broad positioning into a specific buyer problem, a credible promise and evidence that stays consistent across ads, pages and proposals.

THE AGENCY REVIEW
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Published guide

How to evaluate a digital marketing agency in Canada

Compare agencies on decisions, delivery, evidence and account ownership before impressive presentations turn into a difficult working relationship.

FOLLOW THE VALUE
EBJ INSIGHTS ↗

Published guide

Build a marketing budget around qualified leads, not cheap clicks

A worked example shows why an inexpensive lead can become an expensive customer—and how to build a budget without false precision.

90-DAY PLAN
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Published guide

A 90-day marketing plan for a Canadian service business

Turn a growth target into a realistic quarter of decisions, delivery and learning—with a practical plan a small team can actually run.

MAKE IT CLEAR.
EBJ INSIGHTS ↗

Published

The brief gets better when the question gets sharper.

Before choosing channels and deliverables, decide whose behaviour needs to change and what is preventing it. That is where a useful brief begins.