SEO / 01 / Technical SEO
Make the website easier to discover and use.
Technical SEO addresses the conditions that help search engines access and understand your pages. We turn a technical review into a practical list of changes your business can prioritise and verify.
Talk about your projectA useful starting point
For a new launch, a migration, unexplained coverage issues or a website whose important content is difficult to access. The review considers the actual platform and account permissions before recommending implementation.
Crawl access and indexability
We review page status codes, robots directives, noindex settings, canonical URLs, sitemap inclusion and internal discovery paths. An important page can be published and still have a technical signal that discourages or prevents inclusion. Each finding needs evidence and a specific remedy.
A sitemap helps describe the URLs you want discovered; it does not guarantee indexing. Search Console inspection and coverage information, when accessible, provide more context than a single search result check. We separate blocked access, duplicate selection and content-quality questions.
Content, links and page structure
Important content should be available in a form users and search engines can access. We examine the page’s delivered HTML, heading structure, descriptive links and metadata. Depending on the build, relying on browser scripts for essential copy or SEO fields may deserve review.
Structured data should describe the real page. Organisation, service, article and breadcrumb information can be useful where appropriate, while invented ratings, misleading business details or markup unrelated to visible content create a poor foundation.
Mobile performance and site changes
We review media weight, rendering behaviour, layout movement and the main mobile journeys. The goal is to identify avoidable friction without flattening the visual identity. A video-heavy homepage and a long article may need different optimisation decisions.
For a redesign or migration, map important existing URLs before launch. Agree redirects, canonical changes, sitemap updates and post-launch checks. Moving content without preserving the useful paths can create problems that a new design alone will not solve.
A review that leads to action
The deliverable groups issues by business importance, expected effort and implementation dependency. Each priority should have an owner, a verification method and a place in the release plan. We document account or platform limitations rather than claiming a fix that cannot be checked.
After agreed changes, we compare the actual page behaviour and available search evidence. Technical eligibility supports discovery; it cannot guarantee that a search engine will index a page or rank it for a particular query.
Scope is agreed before we start
What the work can include
- Technical findings with evidence
- Prioritised implementation backlog
- URL and redirect review where scoped
- Validation and handoff notes
Go a little deeper.
From first conversation to delivery
How we work
Inspect
Review representative templates, important URLs and available coverage data.
Prioritise
Identify the issues that affect access, interpretation and the visitor journey.
Verify
Check implemented changes and document remaining dependencies.
Common questions
Can an audit fix the website automatically?
An audit identifies and prioritises issues. Implementation is a separate scoped responsibility and may require platform or account access.
Does schema improve every ranking?
Schema expresses information about a page; it is not a general ranking guarantee. We choose appropriate types and keep the data consistent with visible content.
Further reading from EBJ
Let’s talk about your business
Let’s find what is holding the site back.
Tell us where the business is today and what you want to change. We’ll help define a useful next step.