Social media & content / EBJ Marketing
A consistent voice. A reason to follow.
Good social content gives people a useful way to understand your business. EBJ connects brand strategy, editorial planning and creative production across the channels that suit your audience.
A clear role in the journey
A point of view.
A visual language.
A consistent presence.
Build a presence people can recognise.
When it fits
Give the channel
a specific job.
Useful for businesses that need a clearer brand presence, a dependable publishing rhythm or stronger content to support sales and paid campaigns. The scope should match the channels you can support with worthwhile material and timely responses.
We define content themes around audience needs, expertise, products and genuine proof. Facebook, Instagram, LinkedIn, TikTok and YouTube each need an appropriate treatment; the same caption and crop should not be the default everywhere.
What EBJ can deliver
The work behind the campaign.
Editorial direction
Define the audience, tone, content themes and channel roles so that each piece has a purpose.
Creative production
Develop social artwork, short video, copy and adaptations as an agreed set of deliverables.
Publishing workflow
Agree the calendar, approval responsibilities and the practical process for publishing and responding.
Content learning
Review which topics attract relevant attention and which help people understand or act on the offer.
What we review
Measure the response.
Use the learning.
Content quality, relevant engagement, useful site visits and the role of social in enquiries. Follower totals alone are not a sufficient measure of commercial value.
Strategy
Find the audience, the opportunity and the reason to choose you.
Creative
Give the idea a distinctive voice and a visual language.
Channels
Put the right message in the places that can support the goal.
Conversion
Connect the click, the enquiry and the follow-up.
Before we start
Good questions.
Clearer decisions.
Does organic social replace paid advertising?
They do different jobs. Organic content supports your ongoing presence; paid campaigns can extend distribution around a defined objective. We plan how they connect without assuming you need both immediately.
Can you work with our designer or existing material?
Yes. We can organise the existing assets into a clearer system, identify gaps and agree who produces each part.
Do you handle every message and comment?
Community management responsibilities, response windows and escalation rules are agreed in the scope. They should never be left implicit.
Connect the work