LinkedIn / EBJ Marketing
Connect the message to the decision.
For business-to-business marketing, relevance comes from understanding the buying situation. EBJ builds LinkedIn campaign plans around the professional audience, the offer and the conversation you want to start.
A clear role in the journey
The right role.
The right reason.
A useful conversation.
Make the business case to the right people.
When it fits
Give the channel
a specific job.
Potentially useful for considered B2B services, professional audiences and offers that justify a longer buying journey. Targeting by professional attributes can support the plan, but a narrow audience and a small budget need careful expectations.
We define the buying roles, the commercial question and the information a prospect needs before speaking with you. A useful guide, a clear case example or a specific consultation can be more appropriate than a generic request to book a meeting.
What EBJ can deliver
The work behind the campaign.
Audience planning
Translate the buying context into relevant company, industry, role or seniority criteria where the platform makes them available.
Offer development
Choose an appropriate entry point, such as a resource, event, demonstration or consultation, with a clear value exchange.
Message & creative
Build concise ads and supporting content that explain the problem, value and next step without unsupported claims.
Lead journey
Connect lead capture, qualification and follow-up so that the campaign is reviewed against meaningful sales conversations.
What we review
Measure the response.
Use the learning.
Suitable leads, opportunity progression where shared, cost per meaningful response and the engagement with the offer. We distinguish a completed form from a qualified commercial opportunity.
Strategy
Find the audience, the opportunity and the reason to choose you.
Creative
Give the idea a distinctive voice and a visual language.
Channels
Put the right message in the places that can support the goal.
Conversion
Connect the click, the enquiry and the follow-up.
Before we start
Good questions.
Clearer decisions.
Is LinkedIn right for every B2B business?
No. The audience, offer value, sales cycle and available budget all matter. We compare the role of LinkedIn with search, organic content and other routes before recommending it.
Should we send people to a form or our website?
That depends on the offer, the information required and the follow-up process. We consider friction alongside the context needed to qualify an enquiry.
Can this work alongside our sales team?
Yes. The plan is stronger when sales can explain which responses are suitable, what questions arise and where the conversation stalls.
Platform reference: LinkedIn advertising targeting. Features and eligibility may change.
Connect the work