Google Ads / EBJ Marketing
Be there when the need becomes a search.
Turn relevant search intent into a useful next step. EBJ plans Google Ads around your offer, the searches worth responding to and a landing page that answers the question.
A clear role in the journey
The question.
The answer.
The next step.
Meet people while they are looking.
When it fits
Give the channel
a specific job.
Useful when people already search for the category, problem or service you provide. Search can be especially relevant to high-intent enquiries; visual and video campaigns play different roles and should have their own objectives.
We separate research queries from buying intent and review the geography, language, exclusions and conversion definition. A small, focused campaign can be a better starting point than spreading a limited budget across every available campaign type.
What EBJ can deliver
The work behind the campaign.
Intent & structure
Group the search themes around distinct customer needs and match the campaign structure to those differences.
Ad messaging
Write clear, relevant messages with a credible offer, useful assets and an appropriate call to action.
Landing-page alignment
Connect each theme to a page with the right information, trust signals and a usable enquiry path on mobile.
Search-term reviews
Review available search-term data, exclusions, budget pacing and conversion quality to inform adjustments.
What we review
Measure the response.
Use the learning.
Relevant enquiries, qualified opportunities where that feedback is available, cost per conversion and landing-page performance. Click-through rate and search visibility help diagnose the campaign; they do not replace the business objective.
Strategy
Find the audience, the opportunity and the reason to choose you.
Creative
Give the idea a distinctive voice and a visual language.
Channels
Put the right message in the places that can support the goal.
Conversion
Connect the click, the enquiry and the follow-up.
Before we start
Good questions.
Clearer decisions.
Is Google Ads the same as SEO?
No. Google Ads is paid placement managed through an advertising account. SEO improves the accessibility, usefulness and relevance of your own pages for organic search. They can support each other, but have separate work and measurement.
Should we launch Performance Max immediately?
The campaign type should follow the objective, available conversion signals, assets and account history. We assess those inputs before recommending Search, Performance Max, video or another approach.
Can you review an existing account?
Yes. A review can cover structure, queries, exclusions, creative, conversion tracking and the landing experience before any rebuild is agreed.
Platform reference: Google Ads. Features and eligibility may change.
Connect the work