Facebook & Instagram / EBJ Marketing
Make the scroll lead somewhere.
Facebook and Instagram advertising works best when a clear offer meets creative people want to notice. EBJ connects the campaign, the landing experience and the follow-up around one goal.
A clear role in the journey
Discovery.
Consideration.
Action.
Create demand through relevant creative.
When it fits
Give the channel
a specific job.
A strong choice when your product or service benefits from visual explanation, customer education or repeat exposure. It can support lead generation, ecommerce and launches, provided the destination and response process are ready.
Begin with the offer and the questions your audience asks. A campaign for a considered service needs a different message and conversion path from an impulse purchase. We define that distinction before choosing placements or formats.
What EBJ can deliver
The work behind the campaign.
Audience & offer
Clarify who the campaign should reach, the problem it solves and the promise the business can actually support.
Creative variations
Develop genuinely different concepts, hooks and visual treatments for feeds, Stories and Reels, adapted to the selected placements.
Campaign & destination
Build a campaign structure around the objective, with a relevant landing page or an appropriate on-platform lead journey.
Lead-quality feedback
Review enquiry suitability, landing-page behaviour and creative response alongside platform conversion reports.
What we review
Measure the response.
Use the learning.
Cost per suitable enquiry, landing-page conversion rate, creative response and the progression from enquiry to conversation. For ecommerce, the plan can include purchase and revenue events where the implementation and consent settings support them.
Strategy
Find the audience, the opportunity and the reason to choose you.
Creative
Give the idea a distinctive voice and a visual language.
Channels
Put the right message in the places that can support the goal.
Conversion
Connect the click, the enquiry and the follow-up.
Before we start
Good questions.
Clearer decisions.
Should we advertise on both Facebook and Instagram?
Not automatically. We start with the audience and objective, then examine placement-level evidence. The budget should follow useful outcomes rather than an assumption that every placement deserves equal spend.
Can we use our existing posts as ads?
Sometimes. We first check the message, visual quality, offer and destination. A post that earns engagement is not automatically the strongest sales or lead-generation ad.
Do you promise a particular cost per lead?
No. Auction conditions, the offer, audience, creative and sales process all affect the result. We agree a test plan and review the quality of the response.
Platform reference: Meta advertising. Features and eligibility may change.
Connect the work